Science-based client insight

Based on science, Investor DNA® uses advanced algorithms and predictive modelling to assess your clients' thinking preferences, motivations and behavioural biases. This powerful combination provides unparalleled insight into your clients' current investment behaviour whilst predicting their future behaviour with remarkable accuracy.

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Investor DNA stands at the intersection between psychology, behavioural finance and AI to offer the most comprehensive client profiling system available, delivering unparalleled insights into what motivates your client.