Neuroscience +

Investor DNA draws upon the latest research. A client's investment behaviour is an outcome of their genetics and how their brain is wired.

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THINK

Psychology + 

Investing represents an inner struggle between our 'head' and our 'heart'. Those who can keep their emotions in check have the advantage. 

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FEEL

Behavioural Finance

Bias distorts your client's perception and judgment,  leading to decisions based on flawed logic (cognitive bias) or emotion (emotional bias).

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ACT